Seatbelts, everyone! Ms. Frizzle is partnering with Barnes & Noble this Earth Day for a limited release of collectable books that reflect the future severity of climate change in classic Magic School Bus fashion.

The Task:

  • Raise awareness for the climate catastrophes that inevitably await us if we do not make major societal changes.

  • Target millennial parents who have nostalgia for the Magic School Bus, and face them with a simple question: “Is this the future you want for your children?”

 

Collectable Books:

Paralleling the urgency of the climate crisis, these books are available for one day only.
Earth Day (April 22, 2023).

Print Ads:

The Team:

Designer:
Kale Simmons