The Task:
Conceptualize and then execute the launch of an unnamed night guard brand, including branding, packaging, and website design.
Do it all in under 18 weeks, from inception to final deliverables.
Manifesto:
When conceptualizing Jently, we knew we wanted to stand out from our competition. When looking at other leading night guard brands, we saw an opportunity for Jently to own “protecting your perfect.”
Web Copy:
When writing the web copy, I aimed to position Jently has a friendly, approachable expert who looks out for the best interests of the consumer.
Packaging Inserts:
Packaging:
The Leads:
Chris Puma - Copy Lead
Stephanie Hastings - Design Lead
Nallely Ramirez - Production Lead
Sonali Sampat - UX Lead
Harley Garner - Strategy Lead
The Team:
Copywriter:
Me, myself, and I
PM:
Lily Ha