The Task:

• Take a niche footwear brand and introduce it to a new audience (urban commuters and city dwellers).

Print Advertisements:

Our print campaign fuses wilderness with urban, showing that no matter where you are, a trail worth exploring lies right around the corner.

Merrell Pathfinder App:

The Merrell Pathfinder app highlights urban hikes near a users location, allowing them to discover hidden gems of their vacation destination or hometown.

The Team:

Luke Nesbit - Strategy
Jason Yun - Designer
Aiden Long - Copywriter