The Task:

  • Refresh a beloved brand, and inject it with a topical call to action that lives on social media.

 

Packaging Redesign:

Social Media Campaign:

The Hunt for Ms. G:

 

  • A call upon consumers to nominate female leaders in their lives via social media, by using the hashtags #FindMsG and #MsGoodbar.

  • Finalists of the “Ms. G” campaign are then given a sum of money, with matching donation to an organization that promotes women’s civil rights (ACLU, NOW, AWID, etc.)

Print Advertisements:

 
 

The Team:

Luke Nesbit - Strategy
Jason Yun - Designer
Aiden Long - Copywriter